Haley Reinhart's funky a$$ reality project

[Miguel]

231 Amazon reviews. 119 of them 1 star.

"This is just a ball"

http://www.amazon.com/As-Seen-On-TV-FUSH...Descending

[Tusk]

Ya never know tho':



Pet Rocks

The first Pet Rocks were ordinary gray stones bought at a builder's supply store. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes for the "animal." The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold 1.5 million Pet Rocks and became a millionaire

Just Sayin'

[Tusk]

Seems like the Reinharts have seen the video, maybe a rough first edit, Harry said that we, "look great in the video" and expressed at being pleased that there'll be finally something out there

[john]

tweeted by Rachel

[lauraliz]

Ya never know tho':



Pet Rocks

The first Pet Rocks were ordinary gray stones bought at a builder's supply store. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes for the "animal." The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold 1.5 million Pet Rocks and became a millionaire

Just Sayin'

Now that brings back memories. I actually interviewed the guy who was the marketing mind behind the pet rock for my college paper. He lived in San Jose where I was going to school. I can't remember how I got the interview though. Maybe the professor set it up.

[Miguel]

I'm putting this here...

The Importance of Music Video Promotion

I don't know how much of a name this guy is, and this interview is self-serving, but wikipedia says of his company...

HIP Video Promo is a privately owned music video promotion company...specializes in distributing music video content to national, multi-market, and regional outlets including television stations, retail pools and internet websites throughout the United States and Canada for broadcast. The HIP Video Promo servicing and promotional network includes close to 100 programmers and programming outlets including MTV, Fuse, VH1, BET, Much Music, and Pitchfork. The company promotes an average of 150 music videos per year.

Alright, some of his advice:

Get to the point. If you’re making your first video and thinking you’re going to be clever and do a kitschy 45 second opening, I would suggest you scrap that idea. All I can tell you is that you don’t want to waste time. You want to get right into it and certainly if you’re thinking you’re going to make a 5:45 video masterpiece right out of the box, you might consider 3:30 your best traveled route.

...The live music video works fine if you’re Pearl Jam, or Elvis Costello, but it doesn’t work too well for an up and coming band. What you’re trying to do with a music video is you’re striving to come up with something that hasn’t been done before. It’s tough! Almost like trying to pick a band name in 2014. Ever thought about how easy it was to pick band name in 1967?

...So, with the video, you need to find someone who shares your musical and visual vision. The thought being is that your video director is going to make or break this video. They should come to you with a treatment. If the treatment seems kind of “blah,” that’s not the video you want to move forward with. You want to create a video that when the viewer is finished watching the video, there’s nothing they want to do at that moment other than watch the video again. That is the desired result. And whether it’s an animated clip or it’s a video where you do something that you think might be a bit risqué or irreverent, I think it’s important to realize that you’re trying to catch people’s attention and people have a very short attention span. I don’t think there’s any tried and true method to going about making a memorable, captivating video, but, with that being said, to any artist or band who’s reading this now, you’re going to have to think about your music videos almost in a way that back-in-the-day record labels used to think of as a first, second, and third single. Two years ago when Jagjaguwar came to us with Bon Iver, it was the end of the summer and they said, “We’re going to have a video in February, then we’re going to have one in May, and then we’ll have a third ready for you in September.” The label already realized they were going to need video presentations all throughout the year and all throughout the album cycle.

... It’s gotten to that point now where you’re only as good as your last video and you always want to keep trying to raise the bar. I’ve had many instances where first time clients have come to me, the first video is gripping and powerful—it’s the kind of video you know you’re going to have a great campaign with, and you do have a great campaign with it. So, they get to work on the second video and someone gives them bad advice, and the video kind of goes awry.

... With music videos, whether it’s on terrestrial television, the Internet, or on the blogs, or social media, or YouTube and VEVO, it’s like that old Shampoo commercial from the 70’s where “you’ll tell two friends and they’ll tell two friends, and so on, and so on”. The only way you’re going to get to the point where a music video spreads like a wild fire out of control is if it’s truly organic… people talking about your music and your cool new video.

...Certainly, getting a premiere for a video is not for the weak of heart. Lots of people will come to us and they’ll say, “We want to do the campaign, but we want to have a big, high profile premiere.” That’s kind of hard to do if you’re a new, up-and-coming artist. High profile internet outlets are going to want to do the video premieres with the folks that are already well known—just another reason why you really want to make that first video visually stimulating. These programmers are known to have a “passion play” for something new and unknown every couple of weeks, so you just want to make sure that it’s your musical group, or it’s your artist, that secures the “passion play.”

...Dualtone came to us with what I guess we thought at the moment was a Folk/Americana band and they were basically unknown, but when we saw the video, it was the “Ho-Hey” video by The Lumineers…

...We realized that we had something special, so, you know, immediately we went to CMT, and they were kind of like, “This is pretty cool.” But when we went to MTV… it was a passion play! They fell in love with The Lumineers over at MTV, go figure! All of a sudden MTV is all over this Lumineers’ “Ho-Hey” video. What happens? CMT is all of a sudden interested. How did that happen? Hmm, I wonder.

...Nobody wants to take a chance off of something until they see others have embraced it.

... Keep in mind there are at least three dozen places in the process where if you don’t have a keen attention to detail, or you’re not paying attention, you can make the entire campaign a buzz-kill because obviously if a video programmer receives a video and there’s a technical issue, whether it be a video hit or an audio glitch, or many of my programmers complain that they get a butt-load of videos that are in mono, not Stereo, you’ve got a big problem.

... In video promotion, unlike the radio promoter or the publicist who gets the music, basically write up the nifty one sheet and they are off to the races, we have this insane quality control that goes down here at HIP in that not only does the video aspect have to be right on the money, the audio aspect has to be right on the money. Not only that, the closed captioning needs to be correct because a national outlet isn’t going to program a video if the closed captioning is completely off the mark. You have to be really tenacious in your preparation because all it takes is one little oversight or mishap and you’ve got a problem.

http://www.hypebot.com/hypebot/2014/07/t...3413dd970b

[Miguel]

haleyreinhart
37 minutes ago
1 WEEK UNTIL THE RELEASE OF.... "SHOW ME YOUR MOVES!" You'll be seein this tough guy "Frantic" among many other talented super humans gettin' down....

http://instagram.com/p/q0CiCqAupn/

[Tusk]

Haley's FB

1 WEEK UNTIL "SHOW ME YOUR MOVES."

YOU'LL BE SEEING THESE TWO TRICKERS DOIN' THEIR THANG!

---

dannig
4 minutes ago
Ohh yeah only one week left before @haleyreinhart new music video drops... Photo by @ephcto #rompiendolaliga

[Miguel]

Oh, no! We've crash landed in the mountains!

[midnightblues]

Anticipation is making us all wait ,but all the preludes of what we have seen will be well worth it. Kicking up sand. Haley and her band.