"CAN'T HELP FALLING IN LOVE" for Extra Gum

[Miguel]

^ 20 Years of Love... Guess it would make sense to have Haley appear and sing "Can't Help Falling in Love."

It doesn't look like my hopes for some form of the Sarah and Juan ad appearing during the SuperBowl broadcast will come true:

Snickers and Skittles are returning to the Super Bowl, parent company Mars said Wednesday. The candy company did not release creative details but confirmed that BBDO, New York will handle Snickers, while DDB, Chicago is on Skittles.

(Skittles is a Wrigley brand)

http://adage.com/article/special-report-...wl/301407/

---

FB post by Radio DJ:

Eric Paulsen at 103.7 KISS-FM Milwaukee.
\Hales Corners, WI ·

Early TV segment done. Nap complete. Now on 103.7 KISS-FM Milwaukee all afternoon, following instructions as I prepare to play Haley Reinhart's Elvis cover.

https://www.facebook.com/photo.php?fbid=...=3&theater

^ The instructions say: "Front or Back sell. Please stay awake."

Two responses:

I LOVE her!!!!

Can't stand that song! Nothing like halting any kind of upbeatness with that one! Play it back to back with the new Adele...ick

[Himm2]

^ 20 Years of Love... Guess it would make sense to have Haley appear and sing "Can't Help Falling in Love."
It doesn't look like my hopes for some form of the Sarah and Juan ad appearing during the SuperBowl broadcast will come true:

Snickers and Skittles are returning to the Super Bowl, parent company Mars said Wednesday. The candy company did not release creative details but confirmed that BBDO, New York will handle Snickers, while DDB, Chicago is on Skittles.
(Skittles is a Wrigley brand)
http://adage.com/article/special-report-...wl/301407/

Don't give up hope on a Super Bowl Ad or something just as big or bigger. Haley & Harry's trip to New York City was a huge success. They performed in a private show in front of 20 Global Executives of Wrigley, Mars & BBDO and got a full 2 minutes of applause at the end. Harry was astounded at the reception and accolades they received. Haley stayed in New York with more discussions/offers by other companies. I think I'm allowed to say that.

[NUG]

YEAH!

[InItToWinIt]

Thanks, Himm, for the encouraging words on where Haley's gum commercial may be headed. I must say that watching the commercial campaign is interesting and confusing. According to iSpot.tv, the ad has not aired in a while, last airing Monday morning during Live With Kelly and Michael. I wonder if the ad campaign is in transition to another stage or programming focus.

[Miguel]

Nia Lovelis ‏@NiaLovelis 1h

can't help falling in love - haley reinhart

^ Verified account -- she has 193K followers. That tweet has been liked 940 times and retweeted 430 times in an hour.

Nia is a drummer/singer in a band called "Hey Violet."

Wikipedia:

Hey Violet is an American rock band from Los Angeles, California...Formed in 2008 as Cherri Bomb while its members were still in middle school... In 2015, the band changed their name to Hey Violet, and later on signed to Hi or Hey Records.

[kkong]

Don't give up hope on a Super Bowl Ad or something just as big or bigger. Haley & Harry's trip to New York City was a huge success. They performed in a private show in front of 20 Global Executives of Wrigley, Mars & BBDO and got a full 2 minutes of applause at the end. Harry was astounded at the reception and accolades they received. Haley stayed in New York with more discussions/offers by other companies. I think I'm allowed to say that.

I like the way these winds are blowing.

Just feels like a new day for Haley. Hope she gets the chance sometimes to just sit back and enjoy the fruits of her labor.

Yeah, I know it's schmaltzy -- just feeling good.

[Kevin]

Thanks, Himm, for the encouraging words on where Haley's gum commercial may be headed. I must say that watching the commercial campaign is interesting and confusing. According to iSpot.tv, the ad has not aired in a while, last airing Monday morning during Live With Kelly and Michael. I wonder if the ad campaign is in transition to another stage or programming focus.

Funny, you would have thought that when they have a critically acclaimed commercial, they would have used it more. I really had hoped it would have aired during the AMAs last night. I hope it did and that I missed it.

[lovinghaleyr]

I think:
You never know wath they(Haley/OLE)can do together

[Tusk]

ole (oh-lay) ‏@olemajorlyindie 3m3 minutes ago
.@HaleyReinhart's 'Can't Help Falling in Love' Gets Intimate New Video: Exclusive Premiere http://www.billboard.com/articles/news/6...-extra-gum …

Haley Reinhart's 'Can't Help Falling in Love' Gets Intimate New Video: Exclusive Premiere

"It brings me so much joy in knowing I can be the voice that helps bring this breathtaking love story to life," Reinhart tells Billboard. "This video captures raw emotion and intimacy that I hope people can connect with. Happy to have my musical soulmate, Casey Abrams, playing alongside of me on keys as well."

Director Daniel Ryan from Energy BBDO says he aimed to capture that connection as he filmed the Wheeling, Ill., singer. "The moment she started singing in the studio, it was clear that she had immense talent. Since we only had a short time together, I wanted to capture a few moments that conveyed her charismatic personality, then shift into a simple, elegant performance of the timeless ballad," he says. "I think the finished film gives the viewer a look at Haley's genuine charm and talent, helping them feel connected to her as an artist."

With American Idol kicking off its farewell season in January, there is always the possibility that the popular alum will return to her roots. “Idol has been really good to me,” she says. “Hopefully we will have some of my songs in the next season, even just in the episodes for contestants. That would be wonderful, and I would love to get back. I heard a few things circulating, but nothing set in stone yet.”

There is still hope for fans of season 10, she says. “I know our season -- we are all a pretty close group and I just would love to do something,” she says. “Our experience was incredible.”

[john]

Yummy -- that is awesome. Beautiful.

And Billboard releases it so it get picked up by a ton of other sites. Yay Haley!!

...Since the commercial debuted last month, the song has already sold 46,000 units, amassed 3.2 million streams on Spotify, and is No. 1 on Spotify’s Global viral chart. The campaign is still growing, with 86 million views via Facebook and more than 12 million views on YouTube.

The ad tells the love story of two young adults who experience small yet meaningful moments through sharing Extra gum, leading to a big point in their relationship. This brings to life “Give Extra, get extra,” the idea that small moments lead to something meaningful. Reinhart says that is why the spot is connecting in a huge way. “Once I saw [the commercial] it had me in tears like a lot of the public right now,” she says. “There is not a dry eye.”

To create the tear-jerking moment, the 25-year-old vocalist immediately called on Abrams. “I had just found out about this amazing ad, and the people at Wrigley were very excited, which is pretty neat, because I’m a Chicago girl myself, so we have that hometown connection,” she says. “I was eager to get to it. And I told Casey that I needed to find a pianist by tomorrow and he is like, ‘Well when do we start?’ He is always down for everything and he plays just about everything."..