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06-16-2016, 01:00 PM,
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InItToWinIt
Senior Member
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Posts: 541
Threads: 5
Joined: Mar 2012
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
The Advertising Critic: Extra Gum: The Story of Sarah & Juan
Quote:If you have not seen this ad by now, you probably live in the middle of nowhere with no connection to the rest of the world. Wrigley's Extra Gum commercial, part of their Give Extra, Get Extra campaign, by Energy BBDO, "The Story of Sarah & Juan" took the internet by storm back in October of 2015 with it's captivating love story and the heart-wrenching cover of Elvis's "Can't Help Falling in Love" sung by Haley Reinhart. Now, with over 19 million views on youtube, over 70 million views on Facebook, over 1 million Facebook shares, the song reaching over 20 million plays on Spotify, and a spot on the AC Billboard 100, it is clear that Wrigley and Energy BBDO have concocted one of the most popular ads of the past decade.
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Honestly, the song is what makes this commercial so moving and captivating.
P.S. You can listen to Haley Reinhart's new album Better featuring "Can't Help Falling in Love" on iTunes/Spotify and catch her on tour this summer!
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06-23-2016, 02:48 PM,
(This post was last modified: 06-23-2016, 03:15 PM by Miguel.)
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midnightblues
Jaw bone Annie
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Posts: 3,444
Threads: 38
Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(06-23-2016, 02:26 PM)InItToWinIt Wrote: ADWEEK: How Energy BBDO Made the World Cry (and Might Win Over Cannes) With 'Sarah & Juan' Creative chief Andrés Ordóñez reflects on Extra Gum's viral hit By David Griner
Quote:CANNES, France—From its first draft to its final cut, "The Story of Sarah & Juan" has been a tear-jerker, and soon the ad's creators might be weeping tears of joy.
The Extra Gum ad, a 2015 viral juggernaut with 19 million views on YouTube, is a front-runner in several categories at this week's Cannes Lions International Festival of Creativity.
In addition to likely being honored in categories like Film and Film Craft, the ad stands a strong chance at winning audio honors for its Haley Reinhart cover of the Elvis Presley classic "Can't Help Falling in Love."
We sat down with Energy BBDO chief creative officer Andrés Ordóñez to learn more about how the ad was made and why it's likely to be a Cannes favorite. Check out the video above.
emphasis added
Oh yeah Haley is a contender for Recognition for her efforts on CHFIL
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06-23-2016, 06:13 PM,
(This post was last modified: 06-23-2016, 06:34 PM by Miguel.)
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Miguel
Moderator
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Posts: 11,925
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Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(06-23-2016, 04:17 PM)john Wrote: The Sarah and Juan soundtrack is listed in the category: C03 (Use of Remastered Music for a Brand or Campaign)
Competitor A:
Quote:The legendary Stevie Wonder and up-and-comer Andra Day — a member of EW’s Adele-iverse — collaborate in a cozy, holiday-themed new Apple commercial. As Wonder builds tracks on one of the company’s laptops, the 30-year-old Day enters the decorative scene and the two perform a rendition of Wonder’s “Someday at Christmas,” the title track off his 1967 Christmas album.
Competitor B:
Quote:The "Super Bowl Babies" come together in choir form, each wearing apparel of the team responsible for their conception, and sing to a parody of Seal's "Kiss from a Rose" with Seal himself singing along.
Competitor C:
Quote:In Argentina all TV and radio stations are obliged by law to play the National Anthem everyday at midnight. Taking that into consideration, we recorded a new version of the Anthem with Las Lomas Oral´s students, a non profit organization that helps hearing impaired children and teaches them to talk, and sing. ("RAISING VOICES")
https://vimeo.com/95188165
Competitor D:
Quote:Imagine trying to sing when every breath is a battle. Follow the remarkable journey of eighteen people with respiratory problems who defy the odds to discover a new sense of independence and freedom at http://philips.to/breathless-choir
Competitor E:
FILM "NEVER WALK ALONE"
Quote:#ClearThePitch – a project to get soccer fans to support the cause of clearing land mines goes live with a film scored by Yessian Music together with Grey Group Singapore
imo, Haley's spot ought to win hands down. Not just because it's a beautifully executed ad. It's a much more difficult marketing proposition to sell gum than charities, the NFL and computers.
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06-24-2016, 01:40 PM,
(This post was last modified: 06-24-2016, 01:52 PM by Miguel.)
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Miguel
Moderator
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Posts: 11,925
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Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
Quote:-ole-
33 mins ·
"The Story of Sarah and Juan," the viral hit commercial from Extra Gum, might take home the big prize at the Cannes Lions International Festival of Creativity, thanks to great creative by Energy BBDO, and a little help from Haley Reinhart and the ole Sync team!
On a related note:
There is a BBDO agency in Brazil that ran into some trouble. They won a Bronze Lion for an outdoor ad (billboard) for Bayer aspirin. Some people felt the ad was sexist. Bayer responded by saying they had approved the ad, but that arm of BBDO had paid for it to run.
Essentially what happened is BBDO created the ad to win creative awards. To qualify, it needed to have actually run. So they paid for the media placement. It's considered a "scam" ad because it wasn't created for a legitimate reason during the normal course of business.
BBDO has responded by apologizing and pulling all the ads submitted by that arm of their agency network from the competition.
That black eye could possibly taint the judging of S&J.
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