"CAN'T HELP FALLING IN LOVE" for Extra Gum

[john]

Improved update of progress to RIAA Platinum certification.
Forget the stuff I posted above, here is what we know...

John,
Are those stats US stats or Worldwide stats?

I am in the US and getting stats from Spotify and YT. Pretty sure YT is worldwide since the comments are worldwide under the videos. Spotify's play numbers are global.

It's a good question. RIAA says "Record labels are required to validate that titles redeemed through product sales/on-demand streams and counted towards certification have actually been distributed or downloaded within the United States. Only domestic sales and sales to United States military post exchanges may be included."

Downloads have pretty well dried up now but Kworb estimates total unit sales (in the United States) at 290K (30K this year). So, CHFIL needs 106,500,000 streams to the United States to reach platinum status (710,000 x 150).

CHFIL currently has 83 million streams on Spotify. Spotify had a 35% market share (ref) at the end of 2016. Apple was #2 and growing and Amazon and various others are players. So the streaming audio numbers are likely to be significantly higher than 83 million. But, of course, the numbers have to be adjusted to remove non-U.S. streamers.

Youtube has 50 million views and, again, non-US viewers don't count.

So, bottom line is that the record is very close to reaching the criteria for platinum. It could be there by now, depending on the number of streams on services other than Spotify and the portion delivered to the US.

The RIAA does not automatically count and award the certifications; they do an audit when the record label requests one. When the audit for CHFIL was conducted it might have had sales (equivalents) well in excess of the 500K needed for gold certification. While it is quite possible that the record has already met the sales criteria for platinum, nothing would/will happen until an audit is requested and completed.

[Haleylvr4evr]

Today when I was driving to work in the morning I was going through radio stations when I hit 93.9 and I heard Haley singing Can't Help Falling In Love!! I caught it somewhere in the middle of the song, so I heard most of it.

[Miguel]

I saw short versions of the spot 3 times within about half an hour during Southpark tonight.

[jjames865]

I saw short versions 3 times watching the Michigan vs South Carolina game in the Outback Bowl today.

[john]

I don't watch a lot of TV but have seen the short commercial a couple of times recently. According to iSpot.tv the ad has now been aired 27,276 times. It continues to run about 48-49 times per day.

[Tusk]

---

Haley posted another dedication to Elvis, more of the short video of her singing CHFIL w/ friends Anders Grahn & the young guitarist, James Bell, a clip that was posted about 2 years ago...

https://www.instagram.com/p/BdthnL9A1WE/

[Miguel]

I don't watch a lot of TV but have seen the short commercial a couple of times recently. According to iSpot.tv the ad has now been aired 27,276 times. It continues to run about 48-49 times per day.

Now at 28,819 national airings.

Looked up the numbers after seeing someone express on FB they were sick of seeing it "especially when i'm watching wrestling."

[john]

CHFIL now has 89,500,000 streams on Spotify, gain of 6,500,000 in the past 42 days.
That is more than 154K per day, which is the same as the previous period and at a rate that is higher than the average for all of 2017.

Quick count indicates she is getting about 46K views per day on the top four YT videos over the past 6 weeks.

[john]

I don't watch a lot of TV but have seen the short commercial a couple of times recently. According to iSpot.tv the ad has now been aired 27,276 times. It continues to run about 48-49 times per day.

Now at 28,819 national airings.

Looked up the numbers after seeing someone express on FB they were sick of seeing it "especially when i'm watching wrestling."

Currently iSpot.tv reports 30,877 airings, an increase of 2058 since Miguel's post. So it has been playing more than 100 times per day for the past month. A freakin' classic commercial.

[Miguel]

Lexx and Connor's story:

...After Lexx mercilessly spanked Connor at the longest four rounds of Boggle in the man's life, the two retired to the lounge to slow dance to their song, Haley Reinhart's "Can't Help Falling in Love With You"--brought to them via an incredibly well written and conceived gum commercial Connor shared with Lexx in early October 2015. After the song concluded, Connor got down on one knee, presented Lexx with the most beautiful ring she had ever seen, and asked her to marry him.

https://www.theknot.com/us/lexx-fusco-an...1d05b0958d